Keratin Treatment

Description

Developed in Brazil (hence its name) – where hair can be particularly difficult to tame because of the humid climate – this innovative straightening treatment uses keratin as its primary ingredient, along with other chemicals, to transform unruly tresses into salon-smooth, shiny and healthier-looking locks. While most chemical straightening methods break bonds and restructure hair to achieve those results, a Brazilian blow dry actually repairs and strengthens bonds before sealing the hair cuticles.